Stage 5 - Sales & Marketing
Residential developments in our region are typically carried out on a small-to-medium scale by independent developers. Such developments benefit from enhanced marketing to provide the visibility they need to maximise value, and this is what the PFK team provides.
We have a strong track record of working with developers to successfully bring new property developments to market. Based on our experience of what works best for developers in the region, we offer a bespoke promotional package of the kind that national housebuilders favour.
- Our office network
With six offices across Cumbria and the north Lakes, presenting your development in our windows is an effective way to catch the eye of prospective purchasers.
- Media services
PFK is the only estate agency in the region to employ a full-time drone operative, enabling us to create fantastic aerial videos, photography and show home walkthroughs, all of which deliver huge online impact.
Digital promotion gives you the power to put your development in front of millions of prospective buyers; we use our own site, plus Rightmove and Zoopla, all of which are very effective at driving enquiries; social media is also proving increasingly effective, and we use Facebook to promote launch events and viewings.
Computer generated images (CGIs) are a valuable tool for marketing developments off-plan, enabling prospective buyers to see what the property will look like when finished; creating high-quality CGI is a real art that can make all the difference in your promotional campaign.
- Development brochures
Create the kind of promotional materials that capture the spirit and quality of your development, and attract the target audience you have in mind.
- Site boards
Your development’s site board is the first step in your marketing, enabling you to build interest before you even break ground; we can design and install at the earliest opportunity, starting to build a database of interested parties; as the development progresses, urgency can be added to your site board with the inclusion of “only two remaining” signage.
- Good old-fashioned estate agency
Never to be underestimated! Our sales teams are all very experienced and will use every tool at their disposal to ensure we achieve early interest on your properties; plus, we have a large database of potential buyers who we routinely contact when anything new becomes available.